Term life insurance that fits real life

Because it's for the people you love — with wellbeing support you can use today.

100% digitalNo medical examsFree wellness subscription
4.9|reviews.io
Authorised by the FCA

Simple by design

We handled the complexity, so getting covered is effortless

Quick questions, no exam

A few health questions online. We have eliminated the medical exam for most people.

Your price in seconds

See exactly what you will pay. No hidden fees, no surprises, no waiting.

Covered today, perks included

Protection starts immediately — plus wellbeing benefits you can use right now.

Included free with every policy

We bundled wellbeing perks in,so you get value from day one

No waiting for a claim. Start using these the moment you're covered.

Telehealth Services

Access board-certified doctors 24/7 via video call. Get prescriptions, referrals, and medical advice from home.

Virtual Physical Therapy

Personalized exercise programs and 1-on-1 video sessions with licensed physical therapists.

Grief & Loss Support

Compassionate support during difficult times. Access to grief counselors and funeral planning assistance.

Questions? We've got answers.

No jargon, no fine print tricks — just straight talk.

We recommend covering 50-70% of your gross income. This ensures you can maintain your lifestyle if you are unable to work.

Most applicants qualify for coverage without a medical exam.

Most applicants receive a decision within minutes and can activate coverage the same day.

Yes, you can adjust your coverage or cancel at any time with no penalties.

Still have questions? Contact our team

4.9|reviews.io

What people are saying

Here's what our customers love most

Super simple process100% digitalAmazing wellbeing perks

Easy to set a policy up and transparent. The process is fast.

Michael

Simple and easy to use.

Gemma

Perfect for peace of mind!

James M

A-Rated Carriers
256-bit Encryption
24/7 Support

Ready to protect what matters?

Get your personalized quote in minutes.

Join 30,000+ protected families